Footsprints: Empowering Runners with Personalised Solutions and Community Connection
Introduction
Problem Statement
Business Objectives
Research
Footsprints, a running shoes website, aims to go beyond being just a store. It aspires to be a hub for passionate runners, offering not only a wide range of sports shoes but also specialised services such as gait analysis, a running lab, a community platform, and a personalised running blog.
Many runners, both beginners and professional athletes, struggle to find the right running shoes that cater to their unique needs. The overwhelming choices, lack of personalised assistance, and the risk of injuries
Provide high-quality sports shoes.
Establish the brand as a guide and partner in the world of safe and exciting running.
Build a running community with lifetime customers.
How might we simplify the process of finding the perfect running shoes and create a sense of community among runners?
After analyzing the market strategies of Nike and Adidas, a UX analysis of both brands' websites was conducted.
